Nutrition Planning Made Simple

Meal Plan Builder

Create daily meal plans with portion sizes, recipes and shopping lists. Assign plans to clients individually or by group. Each meal plan includes macro and calorie breakdowns per meal and per day, making it easy for clients to follow and for you to audit. Build template meal plans for common goals — fat loss, muscle gain, maintenance, competition prep — and customise them per client based on their preferences, allergies and caloric needs. Unlike standalone nutrition apps, the meal plan builder is integrated with the client's training programme, so you can align nutrition with training phases automatically.

TDEE Calculator and Macro Engine

Use built-in TDEE formulas (Mifflin-St Jeor, Harris-Benedict, Katch-McArdle) to calculate each client's Total Daily Energy Expenditure. Apply activity multipliers, set deficit or surplus targets, and calculate macro splits based on presets or custom ratios. Override any calculation at the individual client level for maximum precision. For advanced coaches, the system supports periodised nutrition — linking fuel plans to training phases so that macros adjust automatically as the client moves from a hypertrophy block to a cutting phase. This integration between training and nutrition programming is what sets Elite Coaching Hub apart from standalone nutrition tools.

Photo-Based Food Logging

Clients photograph their plate and the meal is analysed and logged automatically, no manual entry, no searching a food database mid-meal. This matters most for the clients who'd never open a traditional food diary app: a photo takes seconds, a manual macro breakdown doesn't. Barcode scanning and manual entry are still there for packaged food and precision tracking, so clients can use whichever method fits the meal in front of them.

Allergy and Dietary Safety

Allergy and dietary restriction warnings are built directly into the meal plan builder, flagging a conflict before a plan gets assigned rather than relying on a coach remembering every client's restrictions from memory. Track daily calories, protein, carbs, fat and fibre with visual progress charts, and review intake from your coaching dashboard alongside training data and check-in responses.

Compliance Scoring

A compliance score that separates logging consistency from target adherence, so you can tell the difference between a client who's hitting their macros and a client who's simply stopped logging. The two look identical on a chart that only tracks calories, but they need completely different coaching conversations. Caffeine and alcohol are tracked as substances alongside macros, giving a fuller picture of what's actually affecting sleep, recovery and adherence.

Why Integrated Nutrition Matters

Most coaches use separate tools for training and nutrition — a programme builder for workouts and MyFitnessPal or a spreadsheet for nutrition. This creates two problems: first, you're managing data across multiple systems with no connection between them. Second, you can't see nutrition and training data side by side when making coaching decisions. When a client's progress stalls, is it a training issue or a nutrition issue? You shouldn't have to log into two different systems to find out. Elite Coaching Hub puts training, nutrition and progress data in one dashboard, so every coaching decision is informed by the full picture.

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